Subscribe to our emails
Be the first to know about new collections and special offers.
Gel face primer for long-lasting makeup
Power Grip Primer is the #1 Primer in America.*
What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.
Why you'll love it:
Great for: oily, dry and combination skin
Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.